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Real stories and hard-won wisdom from the people who built American industry.
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Featured Episode: Scott Grimes on Empathy & the Future of Industrial Sales
Ep 3: Scott Grimes on Empathy & the Future of Industrial Sales
▶ Watch EpisodeKey Takeaways:
- ✔ Empathy as a sales superpower in B2B industries
- ✔ How hands-on curiosity builds trust and credibility
- ✔ Mentorship & lifelong learning for modern sales teams
Why Listen?
See All EpisodesLatest Episodes
Ep 1: Rick Wentzel on legacy and innovation — how a Vietnam vet built a valve empire
Guest: Rick Wentzel
From the shop floor to building a valve empire — real-world lessons.
Ep 2: Bruce Broxterman — Built It. Bought It. Grew It.
Guest: Bruce Broxterman
From qualifying for food stamps to CEO and owner
Ep 3: Scott Grimes — Sales Isn't Dead. But the Old Way Is
Guest: Scott Grimes
From retail to industrial filtration — why curiosity, empathy, and understanding your customer's customer wins every time.
Ep 4: The Brutal Reality of Running a Family Business
From radio to manufacturing — why authenticity, long-term thinking, and values-based business win every time.
Ep 5: Aquatrol’s Bert Lowden on Buying the Family Business Back
Bert Lowden didn’t just inherit Aquatrol—he bought it back from his grandfather’s estate and rebuilt it. Hear his story of legacy, risk, and resilience.
Coming Soon
Stay tuned for more inspiring stories from industry leaders.